It can be a considerable undertaking to always stay on top of a website’s rank in Google for a given list of keywords. Even though there are many online SEO tools and monitors for a search engine’s position, relying on these simply won’t cut it; a more disciplined approach is needed.
Popular SEO tools used to keep track of a website’s search engine rankings include software like SEO Elite and Web SEO that can track a site’s position for a given set of keywords or key phrases. While these tools are useful, owning them is not necessary to accurately track a site search engine rank.
Here are some simple methods that can be utilized by webmasters to accurately track his or her site’s rankings:
Having a spreadsheet document with the site’s weekly rankings based on certain keywords and keyword phrases is a great way to monitoring a site’s progress. As the spreadsheet is updated weekly with the site’s search engine position, it can be used to build a picture of weekly changes as well as ongoing trends.
The all important keyword list can be made up of phrases that the webmaster thinks is important and relevant to their site, picked from keywords used by similar competing sites or even taken from special SEO software that can analyze and identify individual phrases. SEOdigger.com will identify the keywords that any site is ranked for in Google’s top twenty search results. Not only can SEOdigger be used to find the top keywords a site is known for, it can also be an excellent tool to find the keywords competing sites are using.
Changes in search engine position for a given keyword can be discovered by running simple Google searches periodically – in our case, once a week. This can be done manually or automatically through SEO software and Google site monitor tools such as GoogleRankings.com or CleverStat.
The race to achieve search engine supremacy is a never ending process. The best way to get ahead is by constantly building links, checking changes in the search engine results page and recording the results in the spreadsheet.
There are many steps that can be taken to improve a site’s search engine result page ranking. These include reciprocal linking, link acquisitions and link exchanges. Free tools, software for download as well as unique and compelling content will also help improve a site’s engine rankings. An email campaign, a press release or even banner ads are other great ways to promote a website.
After an optimized site starts rising up the search engine rankings for a given set of target keywords, the webmaster should look into expanding the keyword list for increased coverage and scope from various search engines. Concentrating on a larger keyword list should result in a greater appeal and an even better pagerank.
To improve organic traffic to a site, regular monitoring and optimization operations are required. Various SEO tools such as Google’s search monitor and Google site monitor tools should be utilized by the webmaster to evaluate the site’s keyword rankings. This should be checked at least once a week and a record of it kept on the spreadsheet. Additionally, original and compelling content along with more incoming links from related highly popular sites should be made through link exchanges. As the site’s search engine results page position improves for a given list of keywords, it is a good idea to expand the list with new words and phrases to expand the site’s scope and increase the number of visitors.